Your offline business needs a website for these five reasons

The internet has become progressively integrated with our daily lives over the last 25 years, with the development of affordable smartphones and increasingly positive mobile browsing experiences ensuring the number of internet users is only going to increase.

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Over 30 per cent of all small- and medium-sized businesses are operating without a website, with around one in five doing so deliberately because they simply are not familiar with the plethora of opportunities the digital sphere provides. This is a great way to share your image, your ethos and spread the word about what you do. To get expert advice on just how important your image is contact a Gloucestershire Branding Agency such as Really Helpful Marketing and they will be able to give you expert advice.

It is not complicated

Registering a domain and launching a basic website can take as little as a few days. If you want to invest in something a little more complex, you could still be live and beginning to see the benefits of having your own site within just a few months.

It does not have to cost the earth

You can secure a domain for as little as a few pounds a year. Although web design is likely to be your largest investment, working with an agency with a comprehensive skillset, will always provide solid value for money.

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In addition to securing a professional digital storefront and creating a positive first impression amongst your visitors, the skills and knowledge that you will benefit from by hiring an experienced team specialising in web design and development in London will be invaluable for your business.

You are always open

Constructing a central resource your potential customers can visit to locate important pieces of information, even outside normal business hours, could be the difference between them choosing you and deciding to go to with one of your closest competitors. This could include your location and reviews or testimonials from previous customers.

Measurable metrics and adaptability

Understanding your audience is imperative. Data gathered through the successful integration of a tool such as Google Analytics within your website can provide you with invaluable metrics that you can use to inform your sales strategy and other key decisions as your business grows.

Increase your reach and stay competitive

Your physical premises may be stationary; however, a website will allow you to compete on a national and even a global level. Even if you are newly-established business, a professional website and a smart digital strategy will help you to compete in a busy marketplace and with some of the world’s biggest corporations.


The benefits of LED lights

If you’re looking for a modern light fitting then you certainly will not need to worry about the cost of the lighting or imagine that it must have a candle sitting in it if you’re choosing a chandelier! Modern lighting should come with LED lights, which have been called the future of lighting.

LED lights use a fraction of the energy of older incandescent bulbs. They also last longer and provide instant brightness when activated, without heating up period. You may have heard in the past that these lights are expensive or do not provide enough light, but fortunately, technology has improved and none of these problems holds much relevance today. Prices have come down significantly in recent years and while still pricier than the old bulbs, energy-saving properties more than makeup for it.

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Modern LED lights create light using a different process than the older-style lights. Incandescent lights pass electricity through a wire filament, while LEDs use a semi-conductor that provides light when a current is transported through it. LED is different even from other energy-saving lamps that use energy moving through mercury vapor to create UV rays. The inside of the bulb is coated with phosphors that glow in reaction to UV rays.

There are many advantages to using LED lights in your home:

The lights use 90% less energy than conventional bulbs. After a few months of use, they often pay for themselves in terms of energy cost savings.

Depending on the type of bulb and how often used, an LED lamp can last for a whopping 25 years on average. Complete your lighting looks with LED bulbs and contemporary Ceiling Roses. Find out more at

They are brightly lit straight away which means no long wait for the lighting fixtures to gradually reach full illumination.

They work just as effectively at lower temperatures while some conventional lamps do not.

Further benefits include the fact that they do not contain hazardous gases, liquids or solids, making them also friendly to the environment. The light they produce is slightly cooler than traditional bulbs and have proven to be great for growing plants! So, if you have house plants, you might do them a favor too!

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LED lights are available in various colors that can help create the perfect atmosphere that you are seeking for your lighting fixtures. They are friendly to the eye because there is no high power discharge and because they use direct light, there is also less light pollution than with conventional lamps.

For those prone to problems with sensitivity to light, LED lights do not produce flicker like other bulbs and are fully dimmable. They are also very durable, it is almost impossible to break them and they are absolutely free of rust meaning you can even use them in outdoor light fittings.

LED lights do not attract insects and produce no noise like bothersome humming or buzzing. They are also much safer than conventional bulbs because they use a low-voltage power supply. An LED light will not spontaneously combust but slowly will be dimmed, giving you plenty of time to replace it.