Is your business equipped for out-of-hours telecoms?

To be competitive in the current market, businesses need to be at the forefront where technology is concerned. VoIP has numerous benefits, but it can also support your out-of-hours needs to keep your business productive and running seamlessly.

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The need for out-of-hours contact

Consumer need is evolving, and expectations are growing higher. The users of services and buyers of products expect they can interface with businesses anywhere, any time. Companies have to be able to respond flexibly and give consumers consistent support.

With ISDN and PTSN are being phased out as BT aims to switch their network off by 2025, businesses will have to find an IP alternative. It’s estimated that those using VoIP will reach 204.8 billion by 2020, and the benefits of such digital technology, including its use for out-of-hours support, makes it a popular choice for successful businesses.

How VoIP makes it possible

With VoIP systems, the staff is able to work more flexible, allowing them to access the system and work from any location at any time.

Enabling out-of-hours telecoms doesn’t need to come with a huge expense, either. VoIP is more cost-effective both in terms of initial set-up and maintenance, and when it comes to local and international call costs. Choose a reliable wholesale VoIP termination provider, like, to ensure you get full support and the best quality communications.

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VoIP systems have a range of versatile features, many of which can help when it comes to out-of-hours communications. You can set up out-of-hours routing for times when the business is closed, whether that’s regular weekends or ad-hoc closures for public holidays. This can allow you to set up greetings to advise customers of your regular opening times, or set up a voice mailbox to take messages; you can give a professional edge to the service with pre-recorded greetings, or add a personal touch with custom audio. Alternatively, there are instant messages or chatbot services to provide support to consumers, or calls can be diverted to groups, mobiles or extensions to allow staff to pick up from another location.

Setting up an out-of-hours schedule is straightforward with VoIP, and the aforementioned options can ensure that the business runs smoothly, customers feel informed and valued, and no important communications are lost.

What to include in your SEO strategy

Successful websites need visitors, but visitors that call for the right reason. Without a clear digital marketing strategy built into your website and other business operations, you will struggle to get results.

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Search engines rank your website using a range of factors. Only two are beyond your control – domain name age and your competition – the rest you have to work on, hard.


Brand consistency matters even more online than off. Every appearance of your business name and address must be consistent: discrepancies will prevent you from appearing on Google maps let alone search results. Similarly, each webpage needs to be designed consistently around the keywords customers search for. Those keywords should then infuse your website design and other marketing.

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Don’t guess these keywords! You can check how often potential customers search for a keyword or phrase using Google Analytics. However, raw Google statistics can be misleading, and identifying effective keywords can be tricky. For example, if your business sells cooking appliances, the Google popularity of “microwaves” will include people interested in physics not cooking. If your customers are likely to prefer a local business it is wise to also promote your location – for example, “professional SEO services London”.

Continuously monitor your costs and website traffic using Google’s search console, watching how clicks and conversions (sales) respond to your SEO and marketing strategies.


The more links to your business that Google discovers on other (respected) websites boosts your ranking. Writing for blogs is one way to promote this. Another is to attract media attention by engaging in community events. At the very least, register with important “yellow page” and directory sites like Yell and My Local Services. Try to keep links consistent with your keywords, for example, professional SEO services London.


Nothing succeeds with Google-like success. The more people visit your site the higher Google ranks you, and the higher you’ve ranked the more people visit. It keeps household names on top even when smaller businesses offer better service. To break into that loop use every means to get customers looking for you. Every email, invoice, letter and company van can promote your website. Consider old-fashioned leafleting and direct marketing too.

But remember, you are trying to woo customers not just Google. A sleek professionally designed website will convert more visitors into loyal customers.

Three Disasters Proper Software Testing Can Avert

Software testing services are immensely valuable to all developers of software, including apps for smartphones and tablets. It helps you to ensure your software is polished, as bug-free as possible and truly ready for release before it reaches the hands and hard drives of discerning consumers.

Releasing poorly finished software to the public can be a disaster and result in even big releases being withdrawn from sale. These dangers work on several levels, but a number of disasters can be averted by simply making sure you subject your software to thorough software testing.

The Instant Uninstall

If people install software and find that it is excessively buggy, perhaps even unworkable, then they’ll just uninstall it right away. If you’re selling the software, they might even demand their money back. If it’s ad-funded free software, the results are even worse. Each customer who abandons your software will mean lost revenue, whether they are the sort of person who would have bothered asking for their money back or not. Proper software testing ensures the software works properly and is not held back in usability terms by bugs and glitches, leaving them free to keep it installed, keep using it and hopefully tell others to download it too.

Bad Reviews

Dissatisfied customers may do more than just uninstall your product if they find it is buggy. They might leave bad reviews on app stores, software repositories, e-commerce outlets or independent sites. This is a big problem. When new customers consider your software package, they will quite likely look at these reviews to find out if it is worthwhile or not, so if what they see is negative this can be very off-putting. Even if you tidy up all the bugs, those reviews will remain, and this can make it hard to turn things around. That’s why it’s important to seek out someone such as Bugfinders specialist software testers before you release your app to the public.

Reputation Damage

People’s own bad experiences and the impact of negative reviews can spread well beyond an individual software package. If you want to create other pieces of software (and you quite likely will), people may recognize your business’s name or logo and associate it with the bad experience they had before. This can put them off even trying other products you create.